Caterpillar is replacing the current “Power Edge” logo (Cat trademark on a black background accented with a diagonal red bar) with a graphic design called “Cat Modern Hex.”
The Cat Modern Hex design combines the traditional Cat trademark and product model names with a three-dimensional red hexagon and grill pattern. The red color is a throwback to the graphics used on the company’s very first crawler tractors in 1925, the company said.
The Cat Modern Hex was designed by the Caterpillar Industrial Design Group.
“Our goal was to create something with a premium look and feel,” said Ed Stembridge, product identity manager. “When you combine the Modern Hex design with our distinctive Cat product designs, it visually reminds customers they are buying and using the best products on the market.”
Look for the Modern Hex design on newly-manufactured Cat products in the near future as Caterpillar updates its whole product line by early 2020.